A sale, an audience, or a web site visitor is to begin your interaction with them by recounting either your experience or the history of your business. Recounting old news…

How do you differentiate your business, or product, from your competitor’s? I cannot tell you how many times a client has answered this question by saying,  “It’s simple, we offer…

In a recent workshop, John, one of the attendees, asked for my help in solving a problem.  He had to conduct a webinar for a client in order to move…

I spent this week working with a group of fabulous people on creating a product presentation. We started with their current sixty-five-slide deck, and by the time we were done,…

How many times have you heard the phrase, “Don’t Judge A Book By Its Cover?” Yet most of us can’t help ourselves. The phenomanal success of the new e-book, ’50…

I spent last week working with three new corporate clients. Each one of these companies was full of bright, experienced, and enthusiastic people who were eager to get my reaction…